02  Selected work

Built, shipped,
still running.

Twenty-plus years of real client work: from a 9-year operations system to church media platforms, property dashboards, and brand identities. Every one custom-coded, every one owned by the client.

70+ projects shipped 2010–2026 $0/mo platform fees

→ Active engagement

Builds wrapping up, told in full.

An insurance-claims operations platform for a regional inspection company, and a 64-acre luxury resort engagement in the NC mountains. Both are full operational infrastructure builds — not brochure sites.

→
LII Claims insurance-claims operations platform

Platform · Insurance · Operations

LII Claims

mattebersole.com/projects/liiclaims  ·  Property inspection & claims

A custom claims-management platform for a property inspection company that left a national firm to run operations on his own terms. Five role-based portals — carrier, independent adjuster, scheduler, technician, and admin — replace spreadsheets and phone-tag with a single owned system. Carriers submit inspection requests; schedulers assign techs; field crews run inspections through a status workflow with audit logging. Services table drives RAF assessments and invoicing. Stages 1–4 are live: auth, case engine, submission queue, assignment, and inspection workflow. Fourteen UI screens prototyped; operational app running now.

5Role portals
14UI screens
4Stages live
$0/moPlatform fees
Node.jsExpressSQLiteRole-based authAudit logRAF workflow

View build progress  ·  Open operational app

→
Mountain Resort. 64-acre luxury mountain resort in Hendersonville, NC

Platform · Hospitality · Operations

Mountain Resort

Hendersonville, NC  ·  64-acre mountain property

A full operational infrastructure engagement for a family-owned luxury resort, not a website build, a platform. Booking engine, property management, guest portal, staff dashboards, and admin systems, engineered so expanded amenities don't require proportional staff growth. Bad weather is dead revenue at outdoor resorts; the platform routes guests to curated indoor experiences automatically. Assessment methodology: Matt's family visits the property on-site. How they experience the resort is how the guest experience gets judged and designed. 43+ resort photographs cataloged, full business intelligence gathered, Phase 3 of research complete. Everything built becomes reusable hospitality infrastructure, templatable for future resort clients.

64Acres
43+Site photos cataloged
Phase 3Research complete
$0/moPlatform dependency
Node.jsSQLiteBooking EngineGuest PortalStaff DashboardAdmin System
01
Landmark Baptist Church website and media system

Website · System · Media

Landmark Baptist Church

LandmarkBaptistWoodruff.com

A full church website with media and member system: sermon uploads with auto transcripts, member alerts, a resource library, and privacy-first anonymous accounts, built so non-technical staff manage everything. Live and in daily use: 12 sermons archived, 61 prayer requests logged. Consolidated three disconnected tools into one. Zero developer calls since launch.

$0/moPlatform fees
12Sermons archived
61Prayer requests
0Dev calls since launch
PHPMySQLTailwindAudio/Transcripts
02
GoWoodruff community platform for Woodruff, SC: events, local news and business directory

Platform · Community · Local SEO

GoWoodruff

GoWoodruff.com  ·  Woodruff, SC

An independent community platform for Woodruff, SC: local news, an events calendar, a business directory, the town’s history, and a neighbor feed in one place. News is credited and linked back to The Woodruff Times. Every listing shows its source, and each business gets its own page with hours, a map, and schema.org structured data. Residents can suggest a missing business; a person reviews every suggestion, and no one can pay for placement. Eleven history chapters are told from the public record, using only images the project has the right to show. Tuned for speed: Brotli/gzip, caching, WebP, responsive images, no layout shift. Multi-tenant underneath, so the next town is configuration, not a rebuild.

57Sourced listings
50Local stories
11History chapters
$0Paid placement
Node.jsExpressMySQLEJSschema.orgMulti-tenant
03
Baptist Militia, a KJV library and museum of the armour of God

Museum · Library · Ministry

Baptist Militia

BaptistMilitia.com  ·  KJV  ·  Baptist

A digital library and museum of the Christian’s spiritual armour from Ephesians 6, built on the King James text from a Baptist perspective. “Militia” means what Paul meant: the soldier of Jesus Christ (2 Timothy 2:3), whose warfare is not against flesh and blood. Six halls: an Armoury of seven exhibits, a Gallery of real manuscripts and artifacts from Papyrus 46’s armour passage to the Dura-Europos shield, an illustrated Timeline, a catalogue of all 66 books, a statement of belief, and a Reading Room listing every citation. Each plate is public-domain or openly licensed, credited beneath the image, and self-hosted. Quiet, reverent design; nothing is displayed until it can be sourced.

683Citations
293Licensed plates
66Books catalogued
7Armour exhibits
Node.jsExpressEJSSelf-hosted mediaLicensing & attributionTypography
04
Upstate Structural Repair inventory system

System · Inventory · Barcode

Upstate Structural Repair

upstatestructuralrepair.com

A custom inventory system with Honeywell handheld barcode scanning and role-based security. Field techs never see pricing. Warehouse picking with scan-to-confirm, label print-server integration, sandbox + production environments. Operational in one week and now tracking 136 SKUs across 8 trucks and 30 manufacturers in live production.

1 wkKickoff to live
136Items tracked
8Trucks
30Manufacturers
PHPMySQLTailwindAlpine.jsBarcode/HID
05
Elite Staffing Pro platform

Website · Branding · Logo

Elite Staffing Pro

EliteStaffingPro.com

A full-stack staffing platform: logo, brand identity, a custom-coded 7-page site, and a CRM-ready backend, delivered in three weeks. From an AI reference to a polished 300dpi brand, then clean code shipped with the full project ZIP for future developer handoff.

7Custom pages
3 wksKickoff to live
$2,000Total project
HTML/CSS/JSPHPPhotoshopSEO
06
Run Back Home family command center

Web App · Database · Personal

Run Back Home

RunBackHome.com

Everything our household runs on: a command-center dashboard, a home module with pantry inventory, menu planning, shopping lists and prep tasks, an office module, and a family data vault. No subscriptions, no cloud dependency. Data we own.

ZeroSubscriptions
Own dataPrivacy-first
PHPMySQLTailwindCustom Framework
07
LawnSkapers landscape maintenance and outdoor services

Website · Branding · Service · In Progress

LawnSkapers

LawnSkapers.com

Brand identity and a service-first website for a local landscape maintenance company: lawn care, hardscaping, seasonal cleanup. Domain secured, multi-brand strategy coordinated alongside a companion project. Every service listed with clear descriptions and a direct path to request an estimate. Built to be owned outright, no monthly platform fees.

MultiService lines
$0/moPlatform fees
Web DesignBrandingDNS/Domain
08
Far Above Rubies doula practice

Website · Branding · Healthcare · In Progress

Far Above Rubies

Doula Practice

A professional web presence for a new doula practice: birth support, postpartum care, and family wellness. Communicates warmth, trust, and expertise before the first client conversation. Built on the same ownership-first infrastructure used for client work: service descriptions, practitioner profile, and a direct path to book a consultation. Everything owned outright.

$0/moPlatform fees
Trust-firstHealthcare UX
Web DesignBrandingHealthcare UX
09
Asset Enterprises operations system

System · Operations · Full-stack

Asset Enterprises

Internal operations system

A custom ops system built from the bench up: order entry, repair lifecycle, parts inventory, vendor management, invoicing, and executive dashboards. Nine consecutive years in daily production. Replaced four tools and the whole whiteboard-and-spreadsheet workflow. Now launching V2 with their own internal teams.

9 yrsIn production
$0/moPlatform fees
V2Now maintained in-house
PHPMySQLCustom FrameworkBootstrapServer admin

+  The deeper archive

Two decades, documented.

A selection from the rest: churches, law firms, real-estate teams, artists, and ground-up brand identities going back to 2007.

Precision Detail CoPrecisionDetailGVL.com

Brand identity and booking site for a Greenville auto-detail shop: online scheduling, before/after gallery, text reminders. 60% online bookings in 30 days.

WebsiteBookingBranding
Upstate MechanicalUpstateMechanical.com

HVAC & plumbing site for a Spartanburg contractor: online scheduling, 18 service-area pages for local SEO, maintenance-plan signup. 340% organic traffic growth.

WebsiteLocal SEOScheduling
Carolina Media GroupLead Developer & Design Director

The agency years: 40+ real estate and commercial websites, plus hosting, CMS, and DNS for the whole portfolio. Promoted from entry-level production to Lead Developer.

AgencyReal EstateVolume
Dempsey HomesDempseyHomes.com

Real-estate platform with MLS data integration: agent dashboard, map search, multi-zip area filtering. Eight-month build coordinating two dev teams.

Web AppDatabaseMLS API
KoolstreamKoolstream.com

Full web presence for a Charlotte-area streaming company: brand identity, CMS, SEO strategy, and HTML email signatures. First major independent client project.

WebsiteBrandingSEO
Approval LoansApprovalLoans.com

Financial-services site and branding: logo sourcing, hosting, email, and a multi-page content build.

WebsiteBrandingFinance
Substitute CounselSubstituteCounsel.com

Database-driven attorney-matching platform with Authorize.net payment processing.

Web AppDatabaseLegal
Haptic HairHapticHair.com

Charlotte salon: website, logo, service menus, and stylist profiles.

WebsiteBranding
Capital PropertiesLogo & Brand Identity

Logo concepts and brand identity for a real-estate investment firm, delivered under deadline.

LogoReal Estate
GreenvilleLabsGreenvilleLabs.com

Full brand identity and website for an early-stage Greenville technology company.

WebsiteBrandingStartup
Inland Northwest Realtyinlandnorthwestrealty.com

Complete real-estate site package: listings, agent profiles, inquiry forms. Agency era.

WebsiteReal Estate
BiSNexBiSNex.com

Custom PHP client portal with authentication, profiles, and business-networking features.

Web AppPHP
OddlyJobsPersonal · in design

A transparent job marketplace. 30-page spec covering schema, API, UI/UX, and privacy-first transactions.

PlatformDesign Doc
Ministry Management PlatformPersonal · architecture

Full-stack app design for multi-division ministry ops: meetings, discipleship, crusades, sponsors.

Web AppArchitecture

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