↓ For Healthcare & Wellness Practitioners

Your Practice Deserves Better
Than SimplePractice

Custom websites and client management systems for doulas, therapists, wellness practitioners, and private healthcare providers. You own everything. No monthly platform fees.

$3K–$8KTypical project

3–6 wksBuild timeline

$0/moPlatform fees

Book a Clarity Session → Tell me about your practice

Why This Matters to Me

My wife is a doula. I’ve watched her try to run a practice on platforms that weren’t built for how she works. Intake forms that don’t ask the right questions, scheduling tools that don’t account for on-call births, payment systems that take 30 days to settle.

I built her a system that actually fits. Now I build them for other practitioners who are tired of paying $50–$200/month for tools that almost work.

The Problem

Your platform doesn’t fit your practice

SimplePractice, Jane, HoneyBook. They’re built for the average practitioner. If your intake process, scheduling, or client communication doesn’t match their template, you’re stuck working around the tool instead of with it.

You’re paying $100+/month for tools you half-use

Scheduling platform, website builder, email marketing, payment processor. Four subscriptions, none integrated. Half the features you’re paying for don’t apply to your practice.

Your web presence doesn’t reflect your care

You spend hours with each client. Your website is a template that looks like every other practitioner in town. The people who need you most are choosing based on who shows up first and who looks trustworthy online.

What I Build for Healthcare & Wellness

Custom Client Intake

Forms that ask YOUR questions, in YOUR order, with conditional logic that matches your actual screening process. Not a generic contact form. A system designed around how you take on clients.

Scheduling That Fits Your Practice

Appointment types, availability windows, buffer time between sessions, on-call scheduling for birth workers. Built around how you actually work, not how a platform thinks you should.

Professional Web Presence

A website that builds trust before the first conversation. Your philosophy, your services, your testimonials, presented in a way that helps the right clients find you and feel confident reaching out.

Client Portal

Secure document sharing, session notes, resource libraries. A private space for your clients that doesn’t require them to create an account on someone else’s platform.

How This Compares to Your Other Options

Three paths. Each has trade-offs. Here’s what they actually look like.

SimplePractice / Jane / HoneyBook$40–$200/mo + your time	DIY with Wix + Calendly + Stripe$50–$100/mo cobbled together	Working with me$3K–$8K + zero monthly fees
Built for the average practitioner, not yours	Three tools that don’t talk to each other	Built around YOUR intake, scheduling, and workflow
Your data lives on their servers	Your data is scattered across three platforms	Your data lives on a server in your name
$1,200–$2,400/year, every year	$600–$1,200/year, for tools that barely integrate	One-time build. Hosting runs $12–$25/month.
You can’t customize the intake flow	You spend weekends learning three different UIs	I build it. You use it. I train you on day one.
They change pricing. You eat it or migrate	Any tool can sunset or double their price	You own the code. No one can raise your rent.

How I Take the Risk Off Your Side

You take care of people for a living. Here’s how I make sure this process takes care of you.

⚔

You own everything on day one

Code, design, hosting account, domain, client data. If we part ways, you keep everything. No export fees, no hostage situations, no “contact support to download your data.”

No platform fees. Ever.

No $79/month “professional plan.” No $200/month because you added a second practitioner. Hosting is $12–$25/month. That’s the real cost. I don’t mark it up.

↻

30-day post-launch fix window

Find a bug or something that doesn’t match what we agreed to? I fix it at no charge. We’re not done until your team is using it daily and it’s working the way we designed it.

❖

Built to be handed off

Clean code, plain-English docs, no proprietary framework. If you outgrow me or want to switch developers, any competent web developer can pick this up without calling me.

How It Works

Clarity Session

60 minutes mapping your practice: how you take clients, what your workflow looks like, what’s working and what isn’t. You leave with a clear plan and a fixed-price quote. $350, applied to your project if you move forward.

Design & Prototype

I design your site and system mockups based on your actual practice. You see everything before I write a line of code. Intake flow, scheduling, client portal. All mapped to how you work, not how a template thinks you should.

Build & Test

3–6 weeks of focused development. Weekly check-ins. You test with real client scenarios before we go live. I don’t ship until your team is comfortable using it.

Launch & Handoff

We go live together. Training, documentation, every credential in one handoff doc. Optional $500/month support for hosting, monitoring, and priority updates. No lock-in. Cancel anytime.

Common Questions from Practitioners

Is this HIPAA-compliant?

That depends on your practice and what data you’re storing. For practitioners who don’t handle insurance billing or medical records: doulas, wellness coaches, many therapists in private pay. The security foundations I build (HTTPS, encrypted at rest, access controls) are often sufficient. If you need full HIPAA compliance with a BAA, I’ll scope that during the Clarity Session and quote it as a separate line item. I won’t tell you it’s compliant if it isn’t.

Can I accept payments through the site?

Yes. Stripe integration. You get your own Stripe account (in your name, not mine), and payments settle in 2 business days. Stripe’s processing fee is 2.9% + 30¢ per transaction. No additional markup from me.

What if I need to add a second practitioner later?

Because you own the code, adding a practitioner is a development task, not a plan upgrade. I’ll quote the work, add their calendar and profile, and you’re done. No per-seat pricing.

Do I need to be technical to manage this?

No. The admin panel is designed for practitioners, not developers. Updating availability, reading intake submissions, managing client resources. It’s all point-and-click. I train you on launch day and you get a plain-English reference guide.

How does this handle client data and privacy?

Your data lives on a server in your name, not on my infrastructure, not on a shared platform. HTTPS everywhere, encrypted at rest, role-based access. You control who sees what. If a client asks you to delete their data, you can do it yourself, no support ticket.

What if I want to switch developers later?

You own the code, the database, the hosting account, and a plain-English handoff doc. Everything is built with standard tools: PHP or Node, plain HTML/CSS, no exotic framework. Any web developer can pick it up.

Who This Isn’t For

Saves us both time to be upfront. This isn’t the right fit if:

You’re a hospital or large clinic. I work with independent practitioners and small practices, not enterprise healthcare.
You need full EHR/EMR integration with insurance billing. That’s a different category of software with different compliance requirements.
You want a $500 website. The smallest healthcare build starts at $3K because the intake and scheduling logic takes real engineering.
You’re looking for someone to manage your social media or marketing. I build the system; you (or your VA) run the content.
You expect the website to replace building real relationships with clients. The site gets people to your door. Your care keeps them.

Ready to Own Your Practice’s Digital Home?

Start with a Clarity Session. 60 minutes to map your practice and build a plan. $350, applied to your project if you move forward.

Book a Clarity Session → Just send me a note

Or reach out directly (text-first): Text · Email

Your Practice Deserves BetterThan SimplePractice