04 About
One person.
Twenty years.
Websites, branding, and operational tools for local businesses, built by hand, owned by you, working from day one. From small-business sites to enterprise MLS platforms. Every project a real client, a real problem solved.
01 Where this comes from
Born in Knoxville. Grew up in Mars Hill, North Carolina, homeschooled, running the woods every day. My proudest childhood moment is a two-story tree fort I built with a third-story lookout and a working elevator. I was mowing neighbors’ yards for cash before I was twelve. Framing houses at fifteen alongside a family friend. That’s where I learned what work actually feels like.
I moved to the Greenville and Spartanburg area in my late teens and never left. Spent a decade at a creative agency where I went from building pages to leading the web team. 40+ real estate and commercial sites. Then nearly fourteen years at an operations company where I started in hardware repairs and ended up running ops for about seven of those years, building the custom system that still runs the business nine years on. Ministries, startups, and local businesses on the side, evenings, weekends, every margin of a full schedule.
I’m 44. Greer, South Carolina. Wife, five kids, home office and shop office. Two good cars, and a life that’s stable, even if it’s hard work. No agency overhead, no monthly retainers on my work. Just direct, practical builds, designed, built, and handed over.
I didn’t get here on my own. People gave me chances I hadn’t earned yet. People led me when I wasn’t leading well. People stayed when they didn’t have to. Every good thing in my work traces back to someone who shaped me, and most of them will never read this page. But they built what’s here as much as I did.
Special Thanks: Jessica · Mom & Patrick · Joey & Sheila · Randy L. · Ed G. & Jon W. · And recently, all three Ricky’s
. Matt Ebersole
02 The path
Twenty-five years, three chapters.
Walked in at 19 with no degree and no portfolio. Started in production: small websites, ad designs, local businesses around Greenville and Spartanburg. Over ten years I moved from building pages to leading the web team: 40+ real estate and commercial sites, server migrations, brand campaigns, print and web production.
How deadlines, budgets, and design craft actually meet. That lesson shaped everything after.
Started on the bench repairing hardware. The company needed an operations system, so I took it on as a side project, built a team off-site and developed it into a full platform: order entry, repairs, inventory, vendor coordination, invoicing, and executive dashboards in PHP and MySQL. Nine years in daily production.
Over time we got the team integrated back into Asset with their own manager, brought in a dedicated developer, and handed off the reins. Now they’re launching version two with their own internal teams. I stepped back to remote contract in August 2025.
The professional home for everything I do. Twenty-plus years of building websites, systems, and tools, packaged into a clear process. This site runs on the same approach I bring to every project: direct, organized, and built to last.
Remote contract ops for Asset. Direct client work for new relationships forming every month. Building Run Back Home for the family. Fewer moving parts, more honest work. The work I want to do now is building systems households and small businesses can actually own: practical, durable, not dependent on someone else’s platform.
03 How I work
Four convictions, every project.
Every system I build starts with the same question: does this make someone’s day easier? Software that ignores the people using it is just expensive furniture. I’d rather build less and get it right than ship something nobody trusts.
No degree, no formal training. Everything I know came from doing it wrong first and figuring out why. That forced one habit I’ve never outgrown: read before you change, ask before you assume. Not a borrowed philosophy. What twenty years of breaking things actually taught me.
No monthly platform fees. No vendor lock-in. When I hand you your project, you own the code, the data, the domain, and the hosting. I give you the keys and walk away unless you ask me to stay.
I spent too many years without a plan. It cost me time, relationships, and freedom. Now everything gets a map: plan it, build it, document it, hand it over.
04 What I bring
Two decades of range.
Site audits · Business-process review · Content inventory · Competitive context · Problem framing · Scope definition · Client interviews
Adobe Creative Suite · Photoshop · Typography · Brand systems · UI/UX · Responsive layout · Information architecture · Wireframes · Print production
PHP · MySQL · Node.js · Express · SQLite · Vanilla JS · HTML/CSS · Custom frameworks · Tailwind · WordPress · SSH/FTP · Server admin · DNS · Stripe · Email systems · API integrations
Maintenance plans · Performance monitoring · Security hardening · Feature iteration · Staff training · Documentation handoff · Ongoing client relationships · System scaling
05 Building for myself
The projects that keep my edges sharp.
A job marketplace built on transparency. Remote and local listings, privacy-focused transactions. Full 30-page spec covering schema, API, UI/UX, and security policies.
Free, self-hosted tools for churches that don’t want to rent their infrastructure. Member directories, event planning, sermon archives, giving reports. No SaaS, no monthly fees. Just tools that belong to the church.
Everything our household runs on: command center, pantry inventory, menu planning, shopping lists, family data vault. No subscriptions, no cloud dependency. Just data we own.
The long-term dream. 82,000+ words on building an off-grid cabin and homestead retreat. Zoning, prefab options, self-sufficiency, a 12-step roadmap. Where everything is heading.
// Let’s build something you own
I’ve built systems from a hardware ops bench and from a kitchen table with a baby napping in the next room. I’ve written $98 proposals for artists and six-figure platforms for enterprises. I know what works, what’s a waste of money, and how to get from messy to organized without overcomplicating things. Straight answer, no pitch.
$3,000–$12,000 · Free initial conversation · You own everything I build